Post by account_disabled on Oct 23, 2023 4:38:59 GMT
A process of innovation controlled that does not put the business at risk by burdening cash and resources. Ok, nice words. But how is it done? How can I innovate without investing? Well, I don't think that's the point. It is obvious that to innovate you need to produce and to produce you need to invest. However, there is an unconscious investing, dictated by last second ideas and unconfirmed trends, and an investing based on a controlled growth project, on insights and ideas that are the result of different experiences, many experiments, prototyping and tests.
I hope to be able to bridge the difference between putting into production something photo editing servies created by intuition, which however ingenious it may or may not lead to success, and making an innovative project that is in some way supported by research and analysis. Have I already said why JTBD is a question of mindset ? Not really, I would like to be more clear. Listening to your customers, interviewing them, is not something that in itself requires any particular effort. Taking the results of interviews, organizing them and drawing.
Insights from them is already something that requires greater experience but nothing that cannot be done by any company also because it is usually a job that falls to external consultants . Taking those consumer insights and bringing them into production, however, is another story. Truly listening to customers doesn't just mean interviewing them, but taking the insights they pass on to us and bringing them to the real world. It means involving designers, planners, marketing, sales, production department, distribution, resellers and I don't know who else I forgot who enters the supply chain.
I hope to be able to bridge the difference between putting into production something photo editing servies created by intuition, which however ingenious it may or may not lead to success, and making an innovative project that is in some way supported by research and analysis. Have I already said why JTBD is a question of mindset ? Not really, I would like to be more clear. Listening to your customers, interviewing them, is not something that in itself requires any particular effort. Taking the results of interviews, organizing them and drawing.
Insights from them is already something that requires greater experience but nothing that cannot be done by any company also because it is usually a job that falls to external consultants . Taking those consumer insights and bringing them into production, however, is another story. Truly listening to customers doesn't just mean interviewing them, but taking the insights they pass on to us and bringing them to the real world. It means involving designers, planners, marketing, sales, production department, distribution, resellers and I don't know who else I forgot who enters the supply chain.
well now I can't change it
